Shift Content Mix Toward Reels
The account sits at 44,142 followers, squarely in the range where Reels get higher reach for accounts under 50K per platform benchmarks.
Details
Since the overall ER (1.25%) trails the micro-tier average of 2.5-5%, prioritizing Reels over static images (format ER 0.52% vs 0.45%) can help close that gap and increase reach-driven engagement.
