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@sarahshermansamuel · 498.3K followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 498.3K followers · 0.21% engagement
Next step
Snippet can use this instagram result for @sarahshermansamuel to find brands, write emails, and help you close deals.
Your post rate
$250-$1K
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @sarahshermansamuel's $250-$1K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @sarahshermansamuel's instagram audience is a fit and ask for $250-$1K per post.
Next steps
Simple fixes that can help brands take you more seriously.
Feed posts are outperforming Reels (0.32% ER vs 0.18% ER), yet industry benchmarks show Reels typically edge out static images (0.52% vs 0.45%) — meaning the Reels underperform their own format benchmark significantly while posts nearly match it.
Details
Sarah Sherman Samuel should prioritize carousel and static image content in the near term while auditing why Reels lag, since carousels benchmark highest overall at 0.55% ER.
At 0.21% overall ER, the account is sitting far below the mid-tier (100K-1M) benchmark range of 1-2%, putting it in the 'low' rating bracket despite having 498,258 followers.
Details
Since 73% of brands prioritize engagement rate over follower count, closing even half this gap would materially improve the $250-$1,000 brand deal valuation before it improves follower growth.
The like/comment ratio of 30.3:1 (1,029 median likes vs.
Details
29 median comments) shows comments are the biggest engagement lever to pull, as comments are harder to inflate and more visible to the algorithm than passive likes. Adding explicit questions or comment-prompting CTAs in captions and Reel text overlays to push that 29-comment median higher will lift the 0.21% blended ER more efficiently than chasing raw reach.
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