Double Down on Reels Production
Sarah Sarosh's Reels ER sits at 48.72% compared to just 2.03% for static Posts — a massive gap that dwarfs the industry Reels benchmark of 0.52%.
Details
Shifting the content calendar to prioritize Reels over static posts will capture this outsized engagement advantage and protect the overall 2.6% ER, which already beats the 1-2% mid-tier benchmark.
