Turn Reels Into Comment Prompts
Across 23 analyzed posts, Reels delivered a 1.54% ER versus 1.52% for posts, so Sarah Roh should make Reels the primary format for testing conversation-focused hooks.
Details
End each Reel with a specific either/or question and pin a response; a 39-comment median and 320.8:1 like/comment ratio indicate that converting passive likes into replies is the clearest opportunity.
