Close the Engagement Gap to Benchmark
The ER sits at 0.06%, far below the 1-2% average for mid-tier accounts (100K-1M) like Sarah Russi at 361,858 followers.
Details
Since 73% of brands prioritize engagement rate over follower count, closing even a fraction of this gap through consistent posting and CTAs in captions could meaningfully raise the estimated $250-$1,000 per post deal value.
