Prioritize Feed Concepts Over Reels
Across 25 analyzed Instagram posts, Posts ER was 2.83% versus 1.03% for Reels, so prioritize feed concepts and calls to action that support the 2.83% result.
Details
Test more carousels because the benchmark lists carousel ER at 0.55%, compared with 0.52% for Reels and 0.45% for static images, then compare results against the 2.83% Posts baseline.
