Shift Content Mix Toward Reels
The Reels ER of 195.74% massively outperforms the Posts ER of 2.39% — a gap that signals the audience responds far better to video.
Details
Since Reels also get higher reach for accounts under 50K followers (Saori Yamashita | Ballet Dancer is at 12,300), increasing the Reels-to-static-post ratio should lift the overall ER above the current 3.67%.
