Double Down on Reels Production
Sanyogita Ghorpade Vishwasrao's Reels ER of 19.2% massively outperforms the Posts ER of 1.58% and dwarfs the industry Reels average of 0.52%.
Details
The content calendar should be shifted to prioritize Reels over static posts/carousels, especially since Reels also get higher reach for accounts under 50K followers like this one at 27,446.
