Shift Budget Toward Posts Over Reels
The Posts ER of 4.63% significantly outperforms the Reels ER of 2.5%, meaning static posts and carousels are driving nearly double the proportional engagement on the account.
Details
Sano Turdiev ๐ก should prioritize feed posts and carousel formats in the content calendar, as existing post performance already exceeds the micro-tier benchmark of 2.5-5% and industry carousel averages of 0.55%. Aim for a content split that favors posts at least 2:1 over Reels until the Reels ER closes the gap with the overall 4.39% account average.
