Prioritize Higher-ER Feed Formats
The 22-post sample shows feed posts at 43.54% ER versus 32.83% for Reels, so feed posts should be the primary format in the next engagement tests.
Details
Carousels should also be tested because the 2026 format benchmark is 0.55% for carousels versus 0.52% for Reels and 0.45% for static images, tracking each result against the 43.54% post baseline.
