Shift Content Mix Toward Reels
Sanchali's Reels ER sits at 15.83% versus just 4.04% for standard posts and a 4.24% account average — a massive gap that shows the audience responds far better to video.
Details
Since Reels also get higher reach for accounts under 50K followers (the account is at 21,731), increasing Reels frequency relative to static posts should lift the overall engagement rate well above the micro-tier benchmark of 2.5-5%.
