Close the Gap to Tier Benchmark
The overall ER of 1.01% sits well below the 2.5-5% average for micro-tier accounts (10K-100K followers), even though the Reels ER (0.99%) and Posts ER (0.99%) both beat the industry format benchmarks of 0.52% and 0.45% respectively.
Details
This means the content format is performing fine, but audience depth/interaction is the bottleneck — focus on driving repeat interaction from the existing 64,220 followers rather than chasing new format types.
