Shift Feed Mix Toward Reels
Reels are already outperforming static posts — 4.88% ER versus 3.49% for posts — so increasing Reels output directly targets the highest-performing format.
Details
Aim to make Reels the majority of the weekly content cadence, as this format is already driving the overall account ER to 3.71%, well above the 1-2% mid-tier benchmark. Even a modest shift in content mix toward Reels can compound that gap further against competitors in the follower bracket.
