Shift Post Mix Toward Reels
Sam Moss's Reels are already outperforming static posts by a significant margin — 8.14% ER versus 5.0% ER across posts — and industry data confirms Reels get higher reach for accounts under 50K followers like this one at 15,128.
Details
Aim to make at least 50% of the next 10 uploads Reels to capitalize on that algorithmic reach advantage and pull the overall 5.68% account ER even higher.
