Make Reels the Primary Format
Samiksha Shetty's Instagram Reels ER is 3.78%, compared with 1.64% for posts, so Reels should be the primary format for the next content cycle.
Details
Adding an on-screen question and a direct comment CTA to each Reel will allow for monitoring results against the 72-comment median and 81.3:1 like/comment ratio.
