Close the Mid-Tier Engagement Gap
The ER sits at 0.02%, drastically below the 1-2% average for mid-tier accounts (100K-1M followers) per industry benchmarks.
Details
Shifting the content mix toward carousels (0.55% avg ER) and Reels (0.52% avg ER), which outperform static images (0.45% avg ER), allows sakinah to test both formats within the next 5 posts to identify what moves the specific audience.
