Double Down on Reels Production
The Reels ER of 1115.72% dwarfs the Posts ER of 1.05%, and industry benchmarks confirm Reels get higher reach for accounts under 50K followers like the 22,248-follower base of Beauty / Lifestyle.
Details
Shifting the content calendar to prioritize Reels over static posts can pull the overall ER above the current 2.64% micro-tier average.
