Shift Content Mix Toward Reels
The Reels ER sits at 46.58% compared to just 2.17% for static Posts — a massive gap that shows the audience responds far more to video.
Details
Since Reels also get higher reach for accounts under 50K followers (SAHAJ SABHARWAL | Influencer | Author | Blogger | Poet | Rapper is at 39,228), increasing Reels frequency relative to static posts should lift the overall ER above the current 2.49%.
