Shift Content Mix Toward Reels
SaffronStays' Reels ER (0.17%) outperforms static Posts ER (0.06%) by nearly 3x, showing the audience responds better to video.
Details
Industry benchmarks show Reels average 0.52% ER, so increasing Reels frequency while refining hooks and pacing could close that gap and lift the overall account ER above the current 0.06%.
