Leverage Above-Benchmark ER in Pitches
Sadra Makhmali's 2.99% ER (20-post average of 2.98%) is roughly 1.5-3x the 1-2% mid-tier benchmark for accounts in the 100K-1M range.
Details
Since 73% of brands prioritize engagement rate over follower count, building a rate card highlighting this outperformance can justify pricing at the top of the $2,000-$10,000 per-post range and close deals up to 40% faster with a published rate card.
