Shift Content Mix Toward Static/Carousel Posts
The feed Posts ER sits at 5.22% versus 3.91% for Reels, showing the audience engages more deeply with static/carousel content than video.
Details
Since Sadie Sink is already 5-10x above the macro-tier benchmark of 0.5-1%, doubling down on the format that already outperforms (posts) rather than chasing Reels reach could push overall ER higher without extra production cost.
