Shift Content Mix Toward Carousels
Sacha Lakic Design's Posts ER (0.54%) already edges out the Reels ER (0.47%), and carousels carry the highest industry benchmark ER at 0.55% versus 0.52% for Reels and 0.45% for static images.
Details
Testing 2-3 carousels per week (tutorials, before/after, listicles) can push the overall ER closer to the 2.5-5% micro-tier average, since the account is currently sitting at just 0.51%.
