Shift Posting Mix Toward Reels
Sabina Paellmann's Reels ER sits at 9.5% versus 3.75% for overall posts—a gap of nearly 6 points that shows the audience of 8,943 followers responds far more strongly to video.
Details
Since accounts under 50K get higher reach on Reels, increasing Reels frequency relative to static posts should lift the blended ER above the nano tier average of 3.5-8%.
