Shift Primary Format to Reels
The current engagement rate of 0.34% sits far below the nano-tier benchmark of 3.5-8%, and Reels are proven to get higher reach for accounts under 50,000 followers.
Details
Industry benchmarks show Reels average a 0.52% ER versus 0.45% for static images, and for accounts of this size the reach advantage compounds that gap significantly. rusticandwhitehome should commit to posting at least 3 Reels per week for the next 30 days, repurposing rustic home content as short room transformation or styling tip videos to capitalize on the algorithmic reach boost.
