Dr. Paul Schmidt-Hellinger's InstagramEngagement

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runningpower
Dr. Paul Schmidt-Hellinger

@runningpower · 10.6K followers

0.00%

Average for creators your size

$40-$125 per post

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LowAverageGoodExcellent
58
Median Likes
2
Median Comments
20
Posts Analyzed
$40$125per sponsored post

Based on 10.6K followers · 0.56% engagement

Next step

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Snippet can use this instagram result for @runningpower to find brands, write emails, and help you close deals.

Your post rate

$40-$125

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @runningpower's $40-$125 post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @runningpower's instagram audience is a fit and ask for $40-$125 per post.

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Close deals for me

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift to Reels to Maximize Reach

The current engagement rate of 0.56% sits well below the micro-tier benchmark of 2.5-5%, and Reels are a direct lever to close that gap — industry data shows Reels get higher reach specifically for accounts under 50K followers like Dr.

Details

Paul Schmidt-Hellinger at 10,623. Commit to posting at least 3 Reels per week for the next 30 days, focusing on running performance content (form tips, race recaps, training splits) that invites saves and shares, since Reels benchmark at 0.52% ER versus static images at 0.45%, and the reach multiplier is the fastest path to compounding follower-driven engagement.

Move 02

Fix the Comment-to-Like Imbalance Now

A like-to-comment ratio of 28.5:1 against a median of only 1.5 comments per post signals that the audience is passively scrolling rather than actively connecting — comments are the highest-weight engagement signal in Instagram's algorithm.

Details

End every caption with a single, specific question tied to the running niche (e.g., 'What's your current weekly mileage?' or 'Morning run or evening run — drop it below'), and reply to every comment within the first 60 minutes of posting to trigger the algorithm's early-engagement window and push the 0.56% ER closer to the 2.5% micro-tier floor.

Move 03

Publish a Rate Card to Accelerate Deals

The estimated brand deal value of $40-$125 per post is likely being undercut because of the lack of a published rate card — creators with rate cards close deals 40% faster according to industry benchmarks.

Details

Build a one-page rate card anchored to the 10,623 followers using the $10-$25 per 1,000 followers standard (placing the baseline at $106-$266 per feed post), add a 20-40% Reels premium, and note that 73% of brands now prioritize engagement rate over follower count, so include the ER prominently even as work continues to improve it.

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