Shift to Reels to Maximize Reach
The current engagement rate of 0.56% sits well below the micro-tier benchmark of 2.5-5%, and Reels are a direct lever to close that gap — industry data shows Reels get higher reach specifically for accounts under 50K followers like Dr.
Details
Paul Schmidt-Hellinger at 10,623. Commit to posting at least 3 Reels per week for the next 30 days, focusing on running performance content (form tips, race recaps, training splits) that invites saves and shares, since Reels benchmark at 0.52% ER versus static images at 0.45%, and the reach multiplier is the fastest path to compounding follower-driven engagement.
