Shift Content Mix Toward Reels
Sandeep Kumar's Reels ER sits at 5.22% compared to just 1.74% for static/carousel posts — nearly 3x higher performance.
Details
Since Reels also get higher reach for accounts under 50K followers, increasing Reels frequency should be the fastest lever to pull the overall ER (currently 1.89%) closer to the nano tier average of 3.5-8%.
