Make Reels the Primary Format
On Instagram, the Reels ER is 90.5% versus 1.99% for posts across the 21-post analysis, so Rumana Haaris should lead the next content cycle with Reel-first concepts.
Details
Review each Reel against the 2.09% account ER, the 1–2% mid-tier benchmark, and the 8,291 median likes to identify repeatable winners.
