Close the Gap to Macro Benchmark
The ER sits at 0.47%, just below the macro-tier average of 0.5-1%, placing Rujuta Diwekar at 'average' for the bracket despite 1.83M followers.
Details
Prioritizing carousels, which benchmark at 0.55% ER versus 0.45% for static images, can push posts toward the top of the macro range.
