Double Down on Reels Format
The Reels ER of 168.77% massively outperforms the Posts ER of 0.94%, signaling the audience responds far better to video than static content.
Details
Shifting the posting cadence toward more Reels per week will capitalize on this gap, especially since the overall account ER of 0.97% sits well below the 2.5-5% micro-tier benchmark.
