Shift Content Mix Toward Reels
Ruchika Methwani's Reels are generating a 171.0% engagement rate compared to just 1.22% on posts, making them the highest-performing format by a massive margin.
Details
Given that industry benchmarks show Reels command a 20-40% premium in brand deals and the overall account ER of 1.46% sits below the 2.5-5% micro-tier benchmark, prioritizing Reels in the weekly content schedule is the fastest lever to close that gap. Aiming to publish at least 3 Reels for every 1 static post will compound reach and pull the blended ER closer to the micro-tier standard.
