Boost Comments to Balance Like-Heavy Engagement
The like/comment ratio sits at 244.1:1 with median comments of just 13.5 versus median likes of 2,168 — a big imbalance for an account already crushing the nano-tier ER benchmark of 3.5-8% at 25.23%.
Details
Add direct comment prompts (questions, polls-in-captions, 'comment your pick') to each post to push comment volume up, since 73% of brands prioritize engagement rate over follower count and a stronger comment ratio signals deeper community interaction to potential partners.
