Close the Engagement Rate Gap
The ER sits at 1.46% (posts ER 1.41%), well below the micro-tier benchmark of 2.5-5%.
Details
Since 73% of brands prioritize engagement rate over follower count, closing even half this gap would materially improve the $40-$125 per post deal value. Focus on the fixes below to move toward the 2.5% floor for the 12,119-follower tier.
