Shift Volume From Reels to Carousels
Roxy Couse's Reels are underperforming at a 0.4% ER, half the rate of Posts at 0.8%, while industry benchmarks show Reels only outperform carousels for accounts under 50K followers — well below the account's 369,386.
Details
Prioritize carousels in the content mix, as the benchmark ER for carousels (0.55%) outpaces both Reels (0.52%) and static images (0.45%), and the Posts ER already exceeds all three benchmarks. Aim to replace at least 2 out of every 3 Reels in the upcoming schedule with carousel posts to capitalize on demonstrated format strength.
