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@rowanblanchard · 6.9M followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 6.9M followers · 0.01% engagement
Next step
Snippet can use this instagram result for @rowanblanchard to find brands, write emails, and help you close deals.
Your post rate
$1K-$5K
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @rowanblanchard's $1K-$5K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @rowanblanchard's instagram audience is a fit and ask for $1K-$5K per post.
Next steps
Simple fixes that can help brands take you more seriously.
The Reels ER of 1.04% sits within the macro-tier benchmark range (0.5-1%) and is dramatically higher than the Posts ER of 0.01%.
Details
Given this 100x+ gap between formats, Rowan Blanchard (◕‿◕)🌹 should prioritize Reels as the primary content type and reduce reliance on static posts, which are underperforming even the 0.45% industry average for static images.
A Like/Comment ratio of 41.2:1 combined with a median of 569 comments per post shows strong conversational engagement, but this isn't translating into proportional likes.
Details
Adding clear CTAs (e.g., double-tap prompts, polls, or reaction-based questions) within top-performing Reels can push viewers from commenting to also liking, closing the gap toward a healthier ratio.
With 73% of brands prioritizing engagement rate over follower count, the 1.04% Reels ER (above the 0.5-1% macro benchmark) is a stronger negotiating asset than the 6.9M follower count alone.
Details
Building a rate card highlighting Reels ER specifically — Reels also command a 20-40% rate premium — can help close deals 40% faster per industry data, rather than pricing solely off the current $1,000-$5,000 range.
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