Shift Feed Strategy Toward Carousels
With a current ER of 0.09% against the macro-tier benchmark of 0.5-1%, Rouje Paris is underperforming by up to 10x.
Details
Carousels lead all content formats with a 0.55% average ER — the highest among feed formats — so replacing static image posts (0.45% benchmark ER) with multi-slide carousels could meaningfully close that gap. An audit of the existing 20 posts analyzed can identify which static images could be reformatted into 3-5 slide carousels to immediately test this format lift.
