Double Down on Reels Format
Roshni Vineeth's Reels ER of 0.78% outperforms both the account's Posts ER (0.59%) and the industry Reels benchmark (0.52%), signaling this format resonates disproportionately well with the 141,461 followers.
Details
Shifting the content calendar to prioritize Reels over static posts and carousels (industry benchmarks of 0.45% and 0.55% respectively) will compound this existing advantage.
