Shift Content Mix Toward Carousels
The Reels ER sits at just 0.3%, far below the Posts ER of 0.94% and the industry Reels benchmark of 0.52%.
Details
Since carousels benchmark highest at 0.55% industry-wide, reallocating a portion of Reels output to carousel posts will help close the gap toward the 2.5-5% micro-tier average.
