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@roman_and_williams_ · 173.3K followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 173.3K followers · 0.26% engagement
Next step
Snippet can use this instagram result for @roman_and_williams_ to find brands, write emails, and help you close deals.
Your post rate
$250-$1K
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @roman_and_williams_'s $250-$1K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @roman_and_williams_'s instagram audience is a fit and ask for $250-$1K per post.
Next steps
Simple fixes that can help brands take you more seriously.
The Posts ER (0.3%) already outperforms the Reels ER (0.23%), and industry data shows carousels average 0.55% ER versus 0.52% for reels and 0.45% for static images.
Details
Shift the content mix to lead with carousels for key posts to close the gap between the 0.26% overall ER and the 1-2% mid-tier benchmark.
The like/comment ratio is 35.9:1 (448 median likes vs just 9 median comments), signaling passive consumption rather than active engagement.
Details
Since 73% of brands prioritize ER over follower count, insert direct questions or polls in captions to push comment volume up and reduce that ratio toward a healthier engagement mix.
At 173,348 followers with a 0.26% ER, Roman and Williams is rated 'low' for the tier and priced at $250-$1,000 per post, well below the $10-25 per 1,000 followers standard for feed posts.
Details
Creators with published rate cards close deals 40% faster, so formalize pricing now while improving ER metrics to justify Reels' 20-40% premium.
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