Double Down on Feed Posts Over Reels
The Posts ER sits at 10.23% versus just 1.79% for Reels — a massive gap that goes against the industry pattern where Reels typically get higher reach for accounts under 50K followers.
Details
Shift the content ratio toward static images and carousels (industry benchmark: carousels lead formats at 0.55% ER) and treat Reels as a discovery tool rather than the primary engagement driver.
