Shift Budget Toward Posts Over Reels
The Posts ER is 4.24% versus the Reels ER of just 1.26% — a 3x performance gap that signals the audience responds far more to static or carousel content.
Details
Given that industry benchmarks place carousel ER at 0.55% and Reels at 0.52% with little separation, the personal data is the stronger signal here: prioritize feed posts as the primary format and treat Reels as a secondary discovery tool rather than the main engagement driver.
