Shift Mix Toward Feed Posts
Posts ER sits at 5.27% versus Reels ER at 3.89% — a 1.38-point gap showing the audience engages more with static/carousel content than short-form video.
Details
Since carousels also lead the industry benchmark (0.55% vs Reels 0.52% and Static 0.45%), test increasing carousel frequency while keeping Reels for reach given accounts under 50K followers (Rodrigo Tapia is at 38,930) get amplified reach from the format.
