Shift Content Mix Toward Reels
The Reels ER of 21.9% is roughly 3x the static Posts ER of 7.22%, and both crush the industry benchmark of 0.52% for Reels and 0.45% for static images.
Details
Since rob araujo is only analyzed across 21 posts, increasing Reels frequency relative to static posts should compound the already excellent 7.3% overall ER, which is 3.65x-7.3x above the mid-tier benchmark of 1-2%.
