Shift Content Mix Toward Reels
The Reels ER sits at 146.38% versus just 6.89% for standard Posts and the industry average Reel ER of 0.52% — a massive gap that shows the audience responds overwhelmingly to video.
Details
Reallocate the posting cadence to prioritize Reels over static/carousel content to compound this advantage, especially since Reels get higher reach for accounts under 50K followers like RJ Sapna (29,897 followers).
