Lean Harder Into Reels Format
The account sits at 14,251 followers, well under the 50K threshold where Reels get amplified reach, yet the posts ER of 2.76% suggests format mix isn't optimized.
Details
Shifting a larger share of the content calendar to Reels, which also command a 20-40% rate premium over static posts, can compound both organic reach and brand deal value.
