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@riyabeni · 37.9K followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 37.9K followers · 0.28% engagement
Next step
Snippet can use this instagram result for @riyabeni to find brands, write emails, and help you close deals.
Your post rate
$60-$250
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @riyabeni's $60-$250 post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @riyabeni's instagram audience is a fit and ask for $60-$250 per post.
Next steps
Simple fixes that can help brands take you more seriously.
Bulbul Narula's Reels ER of 16.11% massively outperforms the Posts ER of 0.3% and the overall account ER of 0.28%, which sits far below the 2.5-5% micro-tier benchmark.
Details
Since accounts under 50K followers (the account is at 37,920) get amplified reach on Reels, prioritizing Reels as the primary format can close this 16x performance gap and pull the overall ER toward benchmark levels.
A like/comment ratio of 52.6:1 with median likes of 82 and median comments of only 26 shows comments are the weakest engagement lever, especially with posts sitting at just 0.3% ER versus the 0.55% carousel benchmark.
Details
Adding explicit comment-prompting CTAs (questions, polls, 'comment below') in captions and replying to every comment within the first hour will signal activity to the algorithm and lift comment volume closer to benchmark carousel/post engagement.
With 73% of brands prioritizing engagement rate over follower count, the 16.11% Reels ER is a strong selling point even though the overall account ER (0.28%) is rated low for the 10K-100K follower tier.
Details
Building a rate card highlighting the Reels ER specifically (creators with published rate cards close deals 40% faster) can justify pricing above the current $60-$250 estimated range and capture the 20-40% Reels premium noted in industry benchmarks.
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