Prioritize Higher-Performing Feed Posts
Riya Verma's Instagram feed posts produced a 3.1% ER across 22 analyzed posts, versus 1.49% for Reels, so feed posts should be the primary engagement test.
Details
Within that plan, carousels should be tested first: the benchmark is 0.55% for carousels, compared with 0.52% for Reels and 0.45% for static images, using the 3.1% posts ER as the success baseline.
