Prioritize Feed Posts Over Reels
Ritu Rathee Taneja's static/carousel Posts ER sits at 20.26% versus 12.11% for Reels, both dramatically above the macro-tier (1M+) benchmark of 0.5-1%.
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Shifting the content mix toward more feed posts and carousels is recommended, since this format is clearly driving the strongest engagement relative to industry norms.
