Shift Content Mix Toward Reels
Ritu Passari | Luxury Lifestyle Influencer's Reels ER (0.65%) outperforms both the Posts ER (0.6%) and the industry Reels benchmark (0.52%), showing the audience responds better to video.
Details
Since accounts under 50K followers get higher reach on Reels per benchmark data (the account is at 53,149, right at that threshold), increasing Reels frequency will capture residual reach advantage while the format is already winning on engagement.
