Shift Content Mix Toward Static Posts
The Posts ER sits at 5.17% versus just 1.86% for Reels — a nearly 3x gap that shows the audience responds far better to static/carousel content than video.
Details
Since carousels post the highest average ER (0.55%) among all formats per industry benchmarks, Rishma | Travel & Photography should test increasing carousel frequency while capping Reels to 1-2 per week until that gap closes.
