Shift Posting Mix Toward Carousels
The Posts ER of 4.8% already outperforms the Reels ER of 3.57%, signaling that the audience responds more strongly to static or carousel formats.
Details
Given that industry benchmarks show carousels lead all formats at 0.55% average ER versus Reels at 0.52%, doubling down on carousel posts is a data-backed move to sustain and grow the already-excellent 4.22% overall engagement rate. The content calendar should shift to at least 50% carousels, using multi-slide storytelling or educational sequences to maximize swipe-through and comment activity.
