Prioritize Carousels for Higher Format ER
Industry benchmarks show carousels averaging 0.55% ER versus 0.52% for Reels and 0.45% for static images.
Details
Since the post ER of 1.44% already outperforms these format averages, shifting a larger share of the 20-post mix toward carousel-style content could compound the existing edge and push overall ER higher within the mid-tier bracket (1-2%).
